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REACH was a strategic touring project funded by Arts Council England, designed to increase the amount and quality of contemporary theatre touring into the North East region. It was underpinned by a programme of support for venues around marketing, audience development and programming.
The three year project aimed to bring some of the most exciting artists and companies in the country to perform at nine venues in the North East.
The project was a partnership between ARC Arts Centre and Dep Arts Ltd, Leeds based theatre and dance producers.
Key people involved were:
Project managers: Annabel Turpin, Chief Executive, ARC and David Edmunds, Director & Executive Producer, Dep Arts
Audience development: Kate Sanderson, Indigo Ltd, Kelly France, Marketing Manager, ARC and Louise Wilkin, REACH Audience Development Coordinator
Production: Hazel Plummer, REACH Production Coordinator
Arts Centre Washington
Bishop Auckland Town Hall
Customs House, South Shields
Hartlepool Town Hall Theatre
Queen’s Hall Arts Centre, Hexham
Saltburn Community Theatre
Seaton Delaval Arts Centre
REACH presented ten shows in each of the venues (including ARC) between September 2014 and the end of November 2016. Eight of these shows were touring shows, and two were brand new commissions, partly developed in the North East as part of the project.
Kate and her support staff worked with venues throughout the project to support audience development and marketing around the shows, to grow audiences for contemporary theatre.
In addition, there were funded opportunities for programmers to get together, meet other companies and go and see new work, as well as a showcase event in summer 2016 bringing venues and companies together for one day at ARC.
The programme included Unlimited Theatre’s MONEY the game show; The Paper Birds’ Thirsty; Third Angel’s Cape Wrath and The Life and Loves of a Nobody as well as new work commissioned by REACH from Tangled Feet and Theatre Alibi.
You can read a summary of the project achievements here.