Dynamic Pricing
ARC’s policy is to set ticket prices based on demand, like budget airlines, which means we set a price when the event goes on sale and then sometimes put the price up or down depending on how the show is selling. Usually, the price will increase as we get closer to the event, so it is advantageous to book in advance, although sometimes we will put special offers on and reduce the price. Our website will always show the current ticket price.
ARC’s theatre and dance performances are priced on a Pay What You Decide basis, which means you don’t have to pay until after you have seen a show!
We want to encourage more people to come and see shows at ARC, more often. Pay What You Decide not only allows you to pay what you can afford, rather than a fixed ticket price, but also removes the financial risk of buying a ticket for a show in advance without knowing whether you are going to enjoy it or not.
Tickets are available to book in advance as usual, but there is no obligation for you to pay until after you have seen the show. You can then decide on a price which you think is suitable based on your experience, which means if you haven’t enjoyed it at all, you don’t have to pay anything.
All money collected will help ARC pay the artists who have performed, and we therefore hope you will give generously.
Please ensure you have arrived and collected your tickets 15 minutes before the show starts in order to secure your seats. At the end of the show, you can decide what to pay, either by cash on the door or by card at the Box Office.
General Prices: £28.50 + £2 booking fee
Seating: Reserved seated
As part of M People, with a string of hits including Moving On Up, One Night in Heaven, Search for the Hero, and albums including Elegant Slumming, Bizarre Fruit and Fresco achieving worldwide success, Heather became one of the most instantly recognisable and iconic British voices of the 1990’s – soundtracking a whole generation.
She has since enjoyed huge success with two solo albums – with the title track of her Proud album becoming the soundtrack to a host of major events including London’s successful 2012 Olympic bid, the 60th anniversary of VE Day in Trafalgar Square, England’s victory at the Rugby World Cup celebrations, and the official ceremony marking the handover of the Olympic Games from Beijing to London.
But, not content to rest on her laurels, Heather’s passion for music gives her the impetus to keep moving forward and constantly challenge herself to break new ground.
“If you got the feeling I do when I sing,” she smiles, “you’d understand.”
This event will take place at Princess Alexandra Auditorium.