Dynamic Pricing
ARC’s policy is to set ticket prices based on demand, like budget airlines, which means we set a price when the event goes on sale and then sometimes put the price up or down depending on how the show is selling. Usually, the price will increase as we get closer to the event, so it is advantageous to book in advance, although sometimes we will put special offers on and reduce the price. Our website will always show the current ticket price.
ARC’s theatre and dance performances are priced on a Pay What You Decide basis, which means you don’t have to pay until after you have seen a show!
We want to encourage more people to come and see shows at ARC, more often. Pay What You Decide not only allows you to pay what you can afford, rather than a fixed ticket price, but also removes the financial risk of buying a ticket for a show in advance without knowing whether you are going to enjoy it or not.
Tickets are available to book in advance as usual, but there is no obligation for you to pay until after you have seen the show. You can then decide on a price which you think is suitable based on your experience, which means if you haven’t enjoyed it at all, you don’t have to pay anything.
All money collected will help ARC pay the artists who have performed, and we therefore hope you will give generously.
Please ensure you have arrived and collected your tickets 15 minutes before the show starts in order to secure your seats. At the end of the show, you can decide what to pay, either by cash on the door or by card at the Box Office.
Nature has inspired some of the greatest artists across the UK to create beautiful, exciting and impactful work. But nature is in crisis – only 5% of UK land is protected for nature and we are in the bottom 10% worldwide for protecting biodiversity – worse than anywhere else in the G7. We can’t let this continue. Our nature and wildlife is in peril.
This is why we are supporting People’s Plan for Nature – the biggest ever conversation about the future of nature in the UK. It will see people from across the UK contributing ideas on what they love about nature, what needs to happen in order for nature to thrive and brilliant examples of projects happening now that is helping to protect nature.
This is more than a conversation: this is thousands of people coming together to create a plan that’s too big for governments, businesses and NGOs to ignore.
Solving the nature crisis is a big challenge. That is why everyone in the UK needs to come together to think of bold new solutions – 67 million heads, in 4 countries, are better than one.
Next time you visit us, you will find a People’s Plan for Nature tree, situated at Box Office, along with special inspiration leaves. Write down your thoughts on the leaves, hang it on the tree, and share it with the world!