Whilst researchers at the University’s Centre for Information Management want to use the Emotive software to try and pre-empt civil unrest provoked by certain events, Leeds based company Invisible Flock are focusing on one emotion and one emotion only. Happiness.
Taking over a vacant town centre shop in Stockton in October in the lead up to their show, Bring the Happy at ARC on Friday 1 and Saturday 2 November, Invisible Flock will be asking locals to give them one of their happy memories, to be added to their 3D Map of Happiness which not only charts the good feeling in Stockton, but across the length and breadth of the country.
Open during typical retail hours of 9am – 5pm, Monday – Saturday throughout October, the company and their assistants will be ready to receive the fond memories of those visiting the shop, to be retold in all their beautiful and sometimes ridiculous glory in a part wedding part wake style celebration at ARC for Bring The Happy Live.
Brilliantly inventive.
Coventry Telegraph on Bring the Happy, Coventry
One step ahead of the prime minister.
Yorkshire Post on Bring the Happy, Leeds
• Invisible Flock will be occupying a Stockton town centre shop for Bring The Happy Shop from Mon 7 – Fri 25 Oct between the hours of 9am – 5pm on Monday – Saturday. Participation is free and those who share memories will be entitled to a discounted ticket of £5 for the show.
A Launch event will be taking place on Thur 10 Oct at 5pm. Entry is free but space is limited.
Bring The Happy Live will be showing at ARC on Fri 1 Nov (7pm) and Sat 2 Nov (2pm & 8pm). Tickets are F: £10 C: £7.50 and can be purchased here.
Image courtesy of Mark Newton.