Dynamic Pricing
ARC’s policy is to set ticket prices based on demand, like budget airlines, which means we set a price when the event goes on sale and then sometimes put the price up or down depending on how the show is selling. Usually, the price will increase as we get closer to the event, so it is advantageous to book in advance, although sometimes we will put special offers on and reduce the price. Our website will always show the current ticket price.
ARC’s theatre and dance performances are priced on a Pay What You Decide basis, which means you don’t have to pay until after you have seen a show!
We want to encourage more people to come and see shows at ARC, more often. Pay What You Decide not only allows you to pay what you can afford, rather than a fixed ticket price, but also removes the financial risk of buying a ticket for a show in advance without knowing whether you are going to enjoy it or not.
Tickets are available to book in advance as usual, but there is no obligation for you to pay until after you have seen the show. You can then decide on a price which you think is suitable based on your experience, which means if you haven’t enjoyed it at all, you don’t have to pay anything.
All money collected will help ARC pay the artists who have performed, and we therefore hope you will give generously.
Please ensure you have arrived and collected your tickets 15 minutes before the show starts in order to secure your seats. At the end of the show, you can decide what to pay, either by cash on the door or by card at the Box Office.
Varjack-Lowry is a collaboration between artists Paula Varjack and Chuck Blue Lowry that aims to develop a distinctive visual, theatrical and participatory practice; merging skills derived from careers in filmmaking, theatre-making and participation. Varjack works in video, performance, theatre, spoken word & participation, and Lowry is an artist and filmmaker specialising in art as social practice, with a particular focus on intergenerational creativity.
Fresh from the success of iMelania (and a number of digital commissions since) Varjack-Lowry are bursting with ideas for new projects to develop and are thrilled to be beginning their development at ARC. From an outsiders deep dive into football culture, to a playful investigation of the dark side of the beauty industry – Varjack-Lowry are keen to kick off conversations and devising experiments in their residency, building connections with community groups and artists who could potentially feed into their work. They can’t wait to get started.